Emirates Business Class, Malta to Larnaca: I Only Upgraded to Try It — and Now I’m Ruined
No privacy door on this older 777 Business cabin — and, for a 2.5-hour hop, I could not have cared less. The seat is superb.
Emirates Business, Malta to Larnaca:
I Only Upgraded to Try It — and Now I’m Ruined
"No Oneworld card, no privacy door, a bus to the aircraft — and one of the most polished, best-run flights I’ve taken all year."
I know, I know — Emirates isn’t Oneworld, and this is nominally a Oneworld-focused corner of the internet. But hear me out. Emirates codeshares with Oneworld names including Japan Airlines, and its Skywards programme is a serious redemption currency in its own right — so it is nowhere near as off-limits to a points collector as the alliance map would suggest. And after this flight, I’m glad I paid attention.
The context: a business trip between Larnaca and Malta on the Emirates 777-300. Outbound, I flew their Premium Economy — which, for a two-and-a-half-hour hop, was already genuinely excellent. On the way home, I upgraded to Business purely to finally try it. Reader, I am blown away, and slightly annoyed at every previous version of myself who didn’t.
First, the Indignity: A Bus to a 777
Malta has no jet bridges, so you board a 777 by bus — with the entire economy cabin filing past. Who, exactly, is a fan of this?
Let’s get the comedy out of the way. Malta has no jet bridges, which means you board a wide-body 777 by bus, on foot, across the apron — the whole economy cabin trooping past while you pretend you belong up front. It is deeply unglamorous and I enjoyed every second of it. :)
Premium Economy Out, the Upgrade Home
I want to be fair to the Premium Economy, because it earned it: for a short sector it was comfortable, well-served and honestly more than enough. Which makes what happened on the return leg all the more dangerous — because once you’ve sat in the Business seat, the maths in your head quietly changes forever.
The Seat, the Towel, the Champagne
This is the older 777 Business cabin, so there’s no privacy door — and for a flight this length, it simply doesn’t matter. The seat is wide, plush and immediately comfortable. It begins, as it should, with a hot towel on boarding (and again before landing), and a proper glass of Champagne before the doors even close.
The hot towel — on boarding, and again before landing. A small thing done properly.
Veuve Clicquot as the welcome drink. On a 2.5-hour regional hop. Yes, really.
The flower detail — and those unmistakable Emirates uniforms, still among the most elegant in the sky.
The in-seat mini-bar — water and snacks within arm’s reach the whole flight.
The Crew Who Actually Know the Wine
Here’s what elevated it from ‘very nice’ to ‘genuinely impressive’: the crew. They were warm, sharp and — the detail that got me — actually knowledgeable about the wines they were pouring. Not a rehearsed line, but a real ability to talk you through what was in the glass and why it worked with the plate. That is rarer than it should be, and it turns a meal into an occasion.
The meal — excellent for such a short flight, and with a wine pairing the crew could actually talk you through.
And — because this is fast becoming the running theme of everything I write lately — Emirates paid its people a bonus this year: twenty weeks’ salary, off the back of its own record results. Qatar Airways, posting record profits and handing its crew nothing: you are making such bad media for yourself. 😃
ICE, and an App That Simply Works
ICE — still, for my money, the best in-flight entertainment system in the sky. The best of the best of the best.
The ICE entertainment system remains the gold standard — vast, slick, and years ahead of most of the industry. But the quiet hero was the Emirates app: seamless, fast, everything working without a single hiccup — check-in, boarding pass, upgrade, all of it. Compare that with the BA app, or the Qatar app (still good, but riddled with bugs and painfully slow), and you realise how much of the modern travel experience is really just software that respects your time.
It shouldn’t take a Gulf carrier that isn’t even in my alliance to remind me what ‘effortless’ feels like. But here we are.
The Verdict: Not Oneworld, and Absolutely Worth It
On a 2.5-hour regional hop, Emirates served Veuve Clicquot, a wine-literate crew, a proper meal, the best IFE in the business and a bus-gate boarding I’ll never forget — and did the whole thing through an app that actually works. I upgraded on a whim just to try it, and now the Premium Economy I was perfectly happy with feels like a compromise.
No, it doesn’t earn you Oneworld tier points. But with the JAL codeshare and Skywards redemptions, it’s far from irrelevant to a points collector — and as a pure flying experience, it is superb. Emirates, quietly, is doing a great many things right. Some other airlines could take notes — on the product, on the software, and on how you treat the people who deliver it.